Graswald & Schaetzle GmbH Südliche Münchner Str. 42A 82031 Grünwald

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Graswald/Schaetzle is a boutique consultancy for a world in transition.

We shape communication, technology and leadership to be future-ready for the age of AI for organizations ready to lead change, not just manage it.

We support companies, organizations and individuals in shaping transformation in a way that is effective - strategically, humanly and efficiently.

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1.

Communication

Approach

Supporting leaders and organizations through transformation starts with the right communication – not as packaging, but as a tool for clarity, alignment and trust.
Naïs Graswald works at the point where communication becomes strategic: shaping narratives, sharpening messages, and building the internal language needed to move change forward.
She doesn’t treat communication in isolation – she frames challenges within the larger shift: from the industrial past to a digital future that is still being written. Working with Naïs means to co-create, implement and stay with the process. Because impact comes from the work done in the middle of complexity – together, in language, and in action.

Naïs Graswald

Naïs Graswald Portrait

Origin

We turn ambiguity into alignment. Narratives that guide. Messages that land. And a shared language that moves people forward. Clarity over buzzwords. Truth over polish. We say what matters – clearly, directly and without distraction.

Core Services

  1. C-Level & Board Advisory: Positioning & Reputation
  2. Executive & Enterprise Social Media: Stakeholder-Oriented & Substance-Driven
  3. Transformation Communication: Internal & External
  4. AI-Ready Communications & Newsroom: Structures & Upskilling
  5. Leadership Event Curation: Curated Spaces for Clarity, Connection & Impact

Impact

When working with Naïs Graswald, clarity emerges in leadership, in narrative, in direction.
Clients find the words to move forward. They gain alignment and language that builds trust.
Progress becomes communicable, actionable, human. Because communication, when done right, doesn’t just explain transformation – it makes the future possible.

2.

Technology

Approach

Technology is never just about systems – it’s about how people engage with them. Florian Schätzle operates at the forefront of what’s currently possible – delivering IT strategy and implementation that’s always one step ahead. He designs and implements AI strategies that are understandable, usable and aligned with organizational goals. He translates complexity into clarity, builds prototypes that go beyond concepts and enables teams to own solutions that are built to last.

Florian Schätzle

Florian Schätzle Portrait

Origin

With a background in AI, digital product development and systems thinking, Florian has worked across industries and organizational scales – from early-stage ventures to DAX-listed companies. His work connects technical depth with strategic relevance, always aiming for solutions that are not just innovative, but truly built for impact.

Core Services

  1. AI Strategy & Integration Across Systems and Use Cases
  2. Prototyping & Implementation of Intelligent Digital Products
  3. Technology Positioning & Stakeholder Alignment
  4. Agile Leadership Support for Tech-Driven Transformation

Impact

The days of overpromised IT consulting with no real impact are over. Florian brings structure to chaos and momentum to ideas. He helps organizations move from ambition to execution with technology that fits, adapts and stays. Because the real value of innovation lies not in what it promises, but in what it sustainably delivers – for today and for what comes after.

3.

Transformation

Convergence

If you're looking for transformation that doesn’t get stuck in concepts or fizzle in rollout – you need more than a consultant. You need partners who understand the systems, the people and the pressure.

At Graswald/Schätzle, we combine communication, Tech strategy and leadership insight to help you move complex change forward – clearly, credibly and with lasting effect.

We believe transformation only works when it connects technology with narrative, direction with dialogue, and ambition with execution. Not driven by hype, but by clarity, relevance and the will to act. We don’t just advise. We co-create. We implement. We stay until it works.

Because the future shaped by AI shouldn’t be feared – it should be built. Thoughtfully. Humanly. With you, not around you.

Team

Team Portrait

Philosophy

We believe that real transformation doesn’t begin with a roadmap, it begins with responsibility. Responsibility for language, for systems, for the culture in which decisions are made. We work at the intersection of communication, technology and leadership – not as disciplines to manage, but as forces to align. We don’t separate structure from story, or people from process. We create clarity where others create layers and movement where others hesitate. Because we’re convinced: the future shaped by AI will only serve us if we shape it consciously with depth, courage and human intent.

Values

  • Clarity over complexity. We make things understandable and useful.
  • Courage with care. We challenge and stay.
  • Relevance over rules. We follow what fits, not fixed models.

Differentiator

  • We bring a unique understanding of technology, communication and leadership.
  • We implement, not just advise from prototype to process.
  • We work modularly – solo or together, with zero overhead.
  • We speak boardroom and backend.

Forward

Transformation becomes real when the right people start the right conversation. If our perspective aligns with your need, let’s talk. Whether you’re navigating complexity, building clarity or driving change – we’re here to move with you.

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Insight

If you're exploring new ways to think, lead and communicate in an AI age – this is for you.

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